TikTok is introducing a updated setting that allows them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the company revealed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale release. This shift comes amid a increase in content created by AI, driven by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on a popular video site only show content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for substandard, factory-style content that is typically absurd or dreamlike.
Our research shows that a lot of users like content created using AI tools, including digital art to educational videos, and we aim to give people the ability to increase or decrease of that, depending on their own likes,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 million pieces of content are submitted to the service daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI-generated videos they view by opening the topic control feature in the app and choosing “AI-generated content”. Further subjects that currently be controlled under the tool include politics, fashion, cosmetics, and movement.
Platform Guidelines
Its guidelines require content makers to tag “realistic” artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
In addition, the app will now attach an artificially created watermark to content created with its own AI tools, or detected by an cross-platform project for recognizing artificial media. This step is intended to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The company is also establishing a two million dollar AI literacy fund for experts and groups to create informative material about ethical AI use. This program will benefit non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, during discussion over intentions to lay off a large number of review team members in Britain. TikTok is expected to reduce hundreds of positions in its user protection department in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by humans. The company reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”
